The Macallan Amber

GoodDoxie created a program in the San Francisco/Bay Area engaging on-premise  bartenders, chefs and pastry chefs to create recipes using their new liquor. Recipes were added to menus and the program was an unequivocal success. As a result,  the market was the only one to sell through all product consisting of nine major markets. The booklet/program was used to help sell the brand to Suntori.  Examples below represent a selection of the 18 accounts represented and an Ad that was also used to promote the label nationwide.