The Macallan Scotch
Amber

GoodDoxie created a program in the San Francisco Bay Area engaging on-premise bartenders, chefs, and pastry chefs to create recipes using the brand’s new liquor. Recipes were added to menus, and the program was an unequivocal success. As a result, the market was the only one of nine major markets to sell through all product. The booklet/program was used to help sell the brand to Suntory. Examples below represent a selection of the 18 participating accounts, along with an ad that was also used to promote the label nationwide.