Wagner Family of WINE
Tips Of The Trade

GoodDoxie created a large booklet for insertion into cases of Caymus Vineyards wines to promote all the labels in the family. It was intended for giveaways at wine stores and as a teaching tool for consumers. The program was based on a previously created on-premise piece by GoodDoxie for the Conundrum brand, helping to separate it from the Caymus brand. Conundrum’s Tips of the Trade was delivered to high-end chain restaurants to aid in educating staff while also creating a memorable brand piece, resulting in more recommendations of the label and a 200% increase in on-premise sales. Examples below represent a selection from the 25-page booklet.